Leadership

Walmart Global Tech

I joined Walmart on contract, quickly converted to full-time, and was promoted three times over my six-year tenure.

My first major initiative was helping establish a knowledge base for the entire organization's help content, spanning over 100 apps and systems. Its successful launch set the tone for what came next: serving as the end-to-end content strategist for the launch of Walmart GoLocal, an innovative white-label delivery service built entirely from the ground up. I owned everything, including the branding, help content, email and SMS communications, a release note process, and UX content. That work earned me the Making a Difference Award in 2021.

Evangelizing content design

Through GoLocal, I fell in love with UX content design and content strategy. I quickly became the sole and founding content designer for supply chain and fulfillment products. I then began evangelizing my work as a discipline across my organization of over 10,000 people. I didn't wait for teams to come to me – I took content design/content strategy on a roadshow, pitching the value directly to stakeholders and product teams across the organization. I proved the value of the discipline further through a regular series of leadership deep dives, making the case for investment and demonstrating tangible impact. The work spoke for itself, and as demand grew, I began hiring and building what would eventually become a team of six, spanning the entire U.S. Omni & Platforms Tech org.

Team building

I came into management deeply intentional about team culture. Psychological safety and continuous growth were the main pillars of my management philosophy. I scoped and defined every role on the team, creating clear career trajectories and setting each person up with a path forward. For junior members, I served as a hands-on mentor, guiding their craft and building their confidence. For senior members, I focused on expanding their ownership. I managed performance with the same intentionality, ensuring expectations were clear and every team member had what they needed to succeed.

Beyond individual growth, I invested in the team as a whole. I chased down funding to send my team to major conferences, held weekly workshops where I regularly developed original exercises to stretch our craft, and organized quarterly team bonding events ranging from tea tastings to baking days to whatever the team wanted to try next. I believed that a team that felt genuinely supported and challenged would do their best work, and watching that play out was the best part of the job. In 2023, I was recognized with the Super Leader Award.

My impact

I created all of the foundational processes and systems for the team, including tooling and ways of working that enabled us to operate with consistency and efficiency at scale. I held office hours and worked directly alongside design teams from PRD kickoff through VQA, ensuring content was embedded at every stage of the product development lifecycle rather than tacked on at the end. By 2025, we were serving a combined audience of over two million users across our products.

Throughout all of it, I remained a true player-coach, continuing to own supply chain products while leading the team. I consistently beat my initiative goals year-over-year, completing over 65 content initiatives in 2024 alone, in addition to my management responsibilities.

One of my proudest technical contributions was helping build a content design system and formalizing content components across our delivery apps. That work paid off immediately – when we needed to deliver the design for a brand new van delivery app, one designer and I did it in just one week by reusing the content design system and design library we had established.

Cross-functional leadership

In 2022, I brought localization into the content design discipline, leading trainings throughout the org and expanding how teams thought about language, audience, and scale. I also led cross-functional style guide and brand efforts for three new brands distinct from Walmart, building each from the ground up with stakeholders across disciplines.

I made content design the connective tissue across content teams. I brought marketing, technical writing, and other content disciplines together for biweekly alignment sessions where my team would demo new UX features before they went live. These sessions gave every content team dedicated context on what was launching and created the space to align on strategic narratives together.